Till has spent his entire career in the hotel industry. Beginning in operations at hotels such as the Lygon Arms and the Hyatt Corporation, he then moved on to development consulting with Pannell Kerr Forster in London for 6 years, performing feasibility studies across EMEA and ending as a managing consultant. He then joined Marriott hotels for a 15-year period of developing hotels in EMEA for the Marriott, Ritz-Carlton, and Bvlgari brands, responsible for hotel projects including the Marriotts in Budapest, Bucharest, Prague and Berlin, the Ritz-Carltons in Dubai, Doha, Wolfsburg and Berlin, and the first Bvlgari Hotel in Milan.
Till set up a development consulting firm in 2002 and for the next 14 years provided development services to firms such as the Delancey Group, De Vere Hotels & Resorts, and Carlson Rezidor. From 2016 to 2021 he was the Managing Director of Choice Hotels Europe, responsible for the United Kingdom and Western Europe. Till has a BSc in Hotel Administration from Cornell University.