The Alliance’s executive team is led by Ufi Ibrahim, former CEO of the British Hospitality Association.

EEA Executive Team

Ufi Ibrahim
Ufi IbrahimChief Executive Officer
Agnieszka Busza
Agnieszka BuszaFinance Dir. & Co Secretary
Ed Birkin
Ed BirkinEconomics Advisor
Anja Spice
Anja SpiceCommunications Advisor
David Tarsh
David TarshStrategy & Comms Advisor