The Alliance’s executive team is led by Ufi Ibrahim, former CEO of the British Hospitality Association.

EEA Executive Team

Ufi Ibrahim
Ufi IbrahimChief Executive Officer
About Ufi
Agnieszka Busza
Agnieszka BuszaFinance Director and Company Secretary
About Agnieszka
Lawrence Barnes
Lawrence BarnesConscious Business Advisor
About Lawrence
Ed Birkin
Ed BirkinEconomics Advisor
About Ed
David Tarsh
David TarshStrategy & Communications Advisor
About David