London, UK — 13 Febraury 2026 — The Energy & Environment Alliance (EEA) today announces a strategic partnership with Priva Group, a global high-tech company specialising in smart climate control, building automation and process management solutions for sustainable environments. This collaboration brings together two organisations with deep expertise in driving operational performance, energy optimisation and climate responsiveness in built environments.
Priva’s technology and systems are used globally across horticulture, indoor farming and commercial buildings to create healthier, more efficient, resilient spaces — applying advanced building automation, energy management and data-driven control strategies to support sustainable operational outcomes.
This partnership will focus on practical, investment-grade integration of climate and energy performance data into hospitality and real estate decision-making, helping owners, investors and operators respond to rising regulatory expectations, energy cost pressures and capital markets demand for robust performance outcomes.
Meiny Prins, Executive Chairman, Priva Group, said:
“We are at a point where climate control and building performance are central to asset resilience and long-term value creation. Our partnership with the EEA reflects a shared commitment to ground-truth solutions that support investors and operators in tackling real operational and regulatory challenges today. Together, we can move beyond abstract goals and deliver measurable performance outcomes that matter to owners, guests and communities.”
Ufi Ibrahim, Founder & Chief Executive, Energy & Environment Alliance, said:
“Priva brings decades of innovation in climate automation and smart buildings that are directly relevant to how hospitality assets perform, report and deliver value in practice. This partnership strengthens the EEA’s ability to bridge climate-related performance data with investor-grade decision frameworks, empowering our members to make better informed decisions on resilience, productivity and long-term profitability.”
The collaboration will include joint thought leadership, data integration pilots, capability-building workshops and targeted market engagement aimed at mainstreaming performance intelligence into asset-level and portfolio-level investment, operational and development decisions.
About the Energy & Environment Alliance (EEA)
The EEA is a global coalition of hotel investors, asset owners, managers and operators committed to aligning performance outcomes with real-world investment, regulatory and operational priorities. The EEA’s work focuses on enabling pragmatic frameworks that link climate, operational and financial performance to stewardship and capital-market expectations.
About Priva Group
Founded in 1959 and headquartered in De Lier, Netherlands, Priva is a family-rooted technology company delivering high-tech climate control and process automation solutions across the built environment, horticulture and indoor growing sectors. Priva’s innovation in automated systems, building intelligence and integrated performance management supports healthier, more efficient and more sustainable buildings around the world.
