King’s Business School and the hospitality sector’s Energy and Environment Alliance (EEA) are launching an executive education programme developed with input from the industry’s leaders to help them to embed Environmental, Social and Governance (ESG) measures in their businesses. The programme was developed through discussion with over 40 senior hospitality leaders who emphasised the role of COVID and recent energy price spikes, alongside the new IFRS® Sustainability Disclosure Standards, in providing both an impetus and an opportunity to accelerate progress on environmental measures ahead of the commitment made by over 100 countries to reach net zero CO2 emissions by 2050.

According to the Urban Land Institute, hotels and lodging are the least energy and water-efficient buildings in commercial use. The research conducted by the Energy and Environment Alliance and King’s Business School to develop their new education programme highlighted the scale and complexity of the task leaders face in developing a plan to reduce reliance on fossil fuels.

Explains Ufi Ibrahim, Chief Executive of the EEA: “It’s inevitable that energy use and energy costs are much higher on the agenda given recent price increases. But COVID also played a part. Many hotels had zero occupancy, yet found they were still needing up to 60% of their usual energy consumption just to prevent issues with damp and to maintain hygiene. The majority of investors in the sector believe that at least half of the measures needed to improve energy performance will involve capital expenditure[i]. Taking the necessary steps may mean accessing new forms of green finance and there is a need for education if they are going to do so successfully.”

The EEA point out that COVID and energy price fuelled inflation have also changed the investment environment in the hospitality sector. Relative to other forms of commercial property, such as offices and retail, the sector is increasingly being seen as resilient to the trend towards online work and shopping. Additionally, its dynamic pricing models can act as a hedge against inflation.

“As a result, hospitality is becoming a more mainstream asset with scope to attract new investment and financing, as long as the industry can reliably convince investors of its long-term attractiveness, which increasingly means, its ESG credentials,” adds Ufi Ibrahim.

The ESG programme has been tailored to the needs of the leadership in the hospitality sector, including asset owners, brands and franchises. Starting in September 2023, it will give an overview of current and planned regulation and ESG reporting requirements, with a particular emphasis on climate change and the sector’s social impact through its employment practices and the interaction between staff and guests. The programme will also cover green financing options and look at how to align consumer preferences and behaviour to achieve more sustainable outcomes through marketing. Through teaching, guest speakers, case studies and discussion, leaders on the programme will develop a personalised action plan that will enable them to lead and inspire complex, comprehensive change across many areas of their business.

The partnership will develop further through the creation of a complementary ESG course for general managers and hotel operating teams.

Comments Giana Eckhardt, Vice Dean for Engagement and Executive Education at King’s Business School: “it’s exciting to be offering a programme for a sector that has such a significant global impact and such a compelling and immediate opportunity for change. We are proud to work with the EEA to provide a programme that will forge a network of engaged, proactive industry leaders with the knowledge, connections and ambition to drive sustainable business practices forward across the sector.”

[i] Survey conducted with JLL.

Find out more:

Energy and Environment Alliance Executive Education

King’s Business School Executive Education

Media contacts:

Catherine Sirikanda at King’s Business School at / 07957 340 795 /

Anja Spice of the Energy and Environment Alliance on 07418 608166/

About the Energy & Environment Alliance (EEA) 

The Energy & Environment Alliance (EEA) is a not-for-profit coalition of hospitality investors, developers, asset managers and operators, working as a collective to transition the industry to Net Zero Carbon and ESG leadership in a scientifically robust and commercially sustainable way.

For more information, please visit www.EEA.International

About King’s Business School & King’s College London

King’s Business School, the ninth and newest faculty at King’s College London, opened in 2017.  It is accredited by AACSB and EQUIS and was rated one of the top 10 business schools for research in the UK based on the Research Excellence Framework 2021. It is rated fifth in the UK for Business Studies by the Times and Sunday Times Good University Guide. Based in the heart of London, we are part of an internationally renowned research-intensive university with a track-record of pioneering thinking and the limitless energies of the city’s businesses, policy-makers, entrepreneurs and change-makers to draw on. We put our commitment to drive positive change at the heart of our research and education.

King’s College London is amongst the top 35 universities in the world and top 10 in Europe (THE World University Rankings 2023), and one of England’s oldest and most prestigious universities. With an outstanding reputation for world-class teaching and cutting-edge research, King’s maintained its sixth position for ‘research power’ in the UK (2021 Research Excellence Framework). King’s has more than 33,000 students (including more than 12,800 postgraduates) from some 150 countries worldwide, and some 8,500 staff.

Since its foundation, King’s students and staff have dedicated themselves in the service of society. King’s continues to focus on world-leading education, research and service, and will have an increasingly proactive role to play in a more interconnected, complex world. Visit the website to find out more about Vision 2029, King’s strategic vision to take the university to the 200th anniversary of its founding.

World-changing ideas. Life-changing impact:

Ufi Ibrahim, CEO, EEA

Giana Eckhardt, Professor of Marketing of KBS Vice Dean, Engagement & Executive Education