Ufi Ibrahim, CEO, Energy and Environment Alliance (EEA)

EEA is the not-for-profit coalition of investors, developers and asset managers, transitioning Hotels and Apart Hotels to Net Zero Carbon and Environmental, Social and Governance stewardship in a scientifically robust and commercially sustainable way.  Previously, as CEO of the British Hospitality Association (BHA) 2010 to 2018, Ufi reshaped and reformed the organisation from the ground up, leading the BHA merger with the Association of Licensed Multiple Retailers, creating UK Hospitality to wield powerful commercial and political influence. At the World Travel & Tourism Council, where Ufi was COO between 2000 and 2010, she supervised the formulation of the International Competitiveness Monitor for Travel and Tourism –  a benchmark for policy makers – now operated by the World Economic Forum. Under the auspices of the WTTC and UNFCCC in 2009 Ufi led the industry’s first global commitment to cut carbon emissions by 50% by 2035. Ufi is also a Commissioner of the Food Farming and Countryside Commission, overseeing executive and legislative issues affecting the future of food, farming and the countryside.