During the 2022 International Hospitality Investment Forum (IHIF)‘s panel ‘Sustainable Operations: How to Operate Sustainably and Profitably’: Ufi Ibrahim, CEO of the Energy & Environment Alliance and her fellow panellists urged hoteliers and investors to start making changes now before it’s too late.

Ufi said: “Regulation is here, and we need to take action, but it is important that this action is meaningful. The industry has been damaged by greenwashing so don’t promote something unless it is genuinely making a difference.”

To read some round-up articles of various IHIF 2022 sessions, visit Hospitality Insights: https://lnkd.in/e8GDwQmA